We're snowsports people
The Snow Dream was built by riders, for riders — because no one should have to deal with logistics when there’s powder to ride.
How The Snow Dream Started
A love for Japan, snowsports, and making people's holidays unforgettable.
The Snow Dream started with a simple observation: the people who needed help most on ski trips in Japan — international visitors unfamiliar with the language, the mountain system, the culture — were the ones with the least support.
As certified snowsports instructors with years of experience in Japan's mountains, we knew we could offer something different. Not a faceless booking platform, but a team you speak to, a guide who picks you up at the airport, and an expert who knows which mountain has the best powder today.
Your Guides
Qualified instructors, local experts, and obsessive snow-checkers.
Alex Zurhaar
Snow Dream Manager and Founder
Ski and Snowboard Instructor with over
10 years of experience teaching in Hokkaido. Alex has a passion for the paths less travelled and the excitement to share it.
Ruairi Sheridan
Head Guide
When you lose track of how many years you have spent teaching, you can guarantee a wealth of knowledge and experience on the slopes. Ruairi knows Hokkaido mountains like the back of his hand.
Troy
Ski Guide
If the lifts are running, then you can guarantee that Troy will be riding until the mountain is closed. Where there is snow, there is Troy. Chances are he has already found those forgotten powder paradises.
Less Corporate. More Human.
We want to earn your trust — and your next booking.
Honest
Browse available tours and lock in your spot with a deposit. Each tour date has a maximum of ten guests, so availability moves fast – especially for peak powder months in January and February.
Hands-on
We're with you from the first call to the last run. Our instructors tailor every lesson to your skill level, pace, and goals. Whether you're clicking into skis for the first time or chasing powder on advanced terrain, we've got you covered.
Knowledgeable
A personal intro call to understand your group, goals, and riding style. We'll talk through your ability levels, what kind of terrain you're chasing, and any preferences or concerns about the trip.
Subscribe to our email newslatter
Wear the DreamWear
the Dream
Designed by riders for riders. A collection of technical essentials and après-ski comfort, built to withstand the elements of Hokkaido.